SOURCES & DATA

Signals first.
Context second.

Trending separates the search signal from the explanation around it so readers can see what was observed and what context supports the answer.

SEARCH SIGNAL

Google Trends

Live trend signals and approximate interest values are imported from Google Trends feeds for supported markets. These values are approximate and are not raw total Google search counts.

Read the methodology →
CONNECTED COVERAGE

Sources attached to the signal

Where the feed exposes connected coverage, Trending stores the headline, publisher and source URL. Those sources are shown directly on trend pages.

OUR DATABASE

History we capture ourselves

Snapshots, first seen times, peaks, repeat episodes, categories, topic relationships and country-specific history are accumulated in Trending’s own database.